Pala Growth Logo
Pala Growth Logo

Beyond Boutique: Your Strategic Software Partner

Confident woman in a bold orange suit framing a vision with her hands, symbolizing creativity and innovation—aligning with our mission to build impactful software with visionary partners.
Confident woman in a bold orange suit framing a vision with her hands, symbolizing creativity and innovation—aligning with our mission to build impactful software with visionary partners.
Confident woman in a bold orange suit framing a vision with her hands, symbolizing creativity and innovation—aligning with our mission to build impactful software with visionary partners.

We Design, Build, Launch, and Evolve Products Users Love

Our partnership goes beyond solving technical challenges so you can focus on what matters most—building your business.

Your Vision, Our Roadmap.

Got a brilliant idea? We'll help you turn it into a reality. We combine our passion for innovation with deep market insights to create a clear product roadmap for success.

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Discovery Workshops

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Discovery Workshops

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Product Research

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Product Research

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MVP Definition

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MVP Definition

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Roadmapping

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Roadmapping

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Product Validation

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Product Validation

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Product Vision

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Product Vision

Abstract isometric cube design symbolizing structured product innovation, scalable roadmaps, and market-driven solutions.
Abstract isometric cube design symbolizing structured product innovation, scalable roadmaps, and market-driven solutions.

Your Vision, Our Roadmap.

Got a brilliant idea? We'll help you turn it into a reality. We combine our passion for innovation with deep market insights to create a clear product roadmap for success.

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Discovery Workshops

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Product Research

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MVP Definition

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Roadmapping

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Product Validation

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Product Vision

Abstract isometric cube design symbolizing structured product innovation, scalable roadmaps, and market-driven solutions.

Beautiful Design, Happy Users.

Let's make your product a joy to use! We turn complex ideas into simple, intuitive experiences that users will love. We focus on the user, so you can focus on your business.

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Design Leadership

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Design Leadership

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Concept Designs

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Concept Designs

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Wireframes

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Wireframes

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UI / UX

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UI / UX

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Prototypes

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Prototypes

Abstract isometric design elements representing user experience (UX), intuitive interfaces, and concept-driven product design.

Beautiful Design, Happy Users.

Let's make your product a joy to use! We turn complex ideas into simple, intuitive experiences that users will love. We focus on the user, so you can focus on your business.

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Design Leadership

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Concept Designs

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Wireframes

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UI / UX

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Prototypes

Abstract isometric design elements representing user experience (UX), intuitive interfaces, and concept-driven product design.

Building It Right, Building It Fast.

We get your product built quickly, and we make sure it works perfectly. We build scalable, efficient solutions that bring your vision to life, and we help you save time and money.

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Mobile / Web

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Mobile / Web

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Cloud Services

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Cloud Services

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Wearables

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Wearables

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AI / ML Solutions

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AI / ML Solutions

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API Development

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API Development

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Full-Stack

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Full-Stack

Abstract gear-like isometric icons representing scalable engineering solutions, API development, and cloud-based infrastructure.

Building It Right, Building It Fast.

We get your product built quickly, and we make sure it works perfectly. We build scalable, efficient solutions that bring your vision to life, and we help you save time and money.

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Mobile / Web

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Cloud Services

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Wearables

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AI / ML Solutions

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API Development

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Full-Stack

Abstract gear-like isometric icons representing scalable engineering solutions, API development, and cloud-based infrastructure.

Your Team's Secret Weapon.

Project management challenges slowing you down? We'll provide the technical leadership you need, integrating as a seamless extension of your team to drive faster results.

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Strategic Direction

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Strategic Direction

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Technical Roadmapping

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Technical Roadmapping

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Team Management

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Team Management

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Project Governance

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Project Governance

Abstract isometric illustration representing technical leadership, strategic direction, and team management for scalable project governance.

Your Team's Secret Weapon.

Project management challenges slowing you down? We'll provide the technical leadership you need, integrating as a seamless extension of your team to drive faster results.

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Strategic Direction

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Technical Roadmapping

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Team Management

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Project Governance

Abstract isometric illustration representing technical leadership, strategic direction, and team management for scalable project governance.

Industry Expertise

Expertly crafted software across industries where precision and innovation matter most

Start-Ups

Guided founders from seed to successful exit, applying battle-tested strategies that help your team move fast while building for sustainable growth.

Consumer

Millions interact daily with our award-winning consumer products across web, mobile, and emerging platforms—experiences that drive measurable engagement.

Healthcare

Behind HIPAA-compliant wearables and mental health applications used in clinical settings today, delivering technology that improves patient outcomes.

Academic

Powering research studies at leading institutions that have resulted in published papers, solving complex technical challenges while ensuring data integrity.

New Media

The team behind streaming platforms and content systems for major networks, delivering engaging experiences to viewers on Apple TV, Roku, and mobile globally.

Military & Gov

Creators of mission-critical software serving active-duty personnel across military branches, including specialized tools supporting US Air Force operational readiness.

Creative Partners

Building lasting partnerships with ambitious companies seeking to innovate and lead in their fields

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They delivered a complete research platform, and continue to provide seamless tech stack management.

— Dr. Leslie Saxon, Director USC CBC

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They delivered a complete research platform, and continue to provide seamless tech stack management.

— Dr. Leslie Saxon, Director USC CBC

"

They delivered a complete research platform, and continue to provide seamless tech stack management.

— Dr. Leslie Saxon, Director USC CBC

"

They delivered a complete research platform, and continue to provide seamless tech stack management.

— Dr. Leslie Saxon, Director USC CBC

Recent Work

usc / keck school of medicine

Lightning Platform for Human Performance Research

Our mission was to create a rapid-deployment research platform integrating mobile, wearable and sensor technologies for digital health studies. The platform has transformed their research economics, allowing them to focus resources on research activities and accelerate their pioneering work.

ongoing

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Product Strategy

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Product Strategy

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Product Strategy

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iOS & Apple Watch

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iOS & Apple Watch

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iOS & Apple Watch

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HealthKit

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HealthKit

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HealthKit

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UI / UX Design

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UI / UX Design

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UI / UX Design

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AI / ML Solutions

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AI / ML Solutions

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AI / ML Solutions

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Sensor Integration

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Sensor Integration

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Sensor Integration

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Data Warehouse

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Data Warehouse

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Data Warehouse

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Backend Platform

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Backend Platform

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Backend Platform

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Cloud Services

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Cloud Services

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Cloud Services

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Video Library

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Video Library

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Video Library

Lightning's adaptable interface powers diverse studies across military, human performance, and medical research, featuring an integrated short-form video library with sensor-driven recommendations tailored to health metrics.

Surgeon wearing a protective mask and surgical gear, performing a procedure—highlighting the role of AI-driven health research and biometric data in improving medical outcomes through the Lightning platform.
Surgeon wearing a protective mask and surgical gear, performing a procedure—highlighting the role of AI-driven health research and biometric data in improving medical outcomes through the Lightning platform.
Surgeon wearing a protective mask and surgical gear, performing a procedure—highlighting the role of AI-driven health research and biometric data in improving medical outcomes through the Lightning platform.

AI biometric measures are captured in real-time, transforming human performance data analysis.

Unifying cross-domain intelligence from sensors, assessments and AI predictions to deliver comprehensive insights.

day-j

Day-J Personalized Wellness for Optimal Health and Performance

Our mission, in partnership with Day-J, was to redesign their iOS wellness application and develop HealthKit integration that captured user health data for analysis, while creating a streamlined experience focused on nutrition-driven goals and AI-powered recommendations.

deliverables

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Product Strategy

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Product Strategy

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Product Strategy

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Discovery Workshops

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Discovery Workshops

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Discovery Workshops

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UI/UX Design

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UI/UX Design

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UI/UX Design

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HealthKit Integration

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HealthKit Integration

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HealthKit Integration

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Health Data Warehouse

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Health Data Warehouse

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Health Data Warehouse

Personalized nutrition planning dashboard with AI-powered health insights, activity tracking, and HealthKit data visualization, enabling users to monitor progress and receive expert recommendations in real-time.
Cyclist using the Day-J wellness app for activity tracking, part of an AI-powered health platform integrating nutrition, exercise, and hydration monitoring for personalized performance
Cyclist using the Day-J wellness app for activity tracking, part of an AI-powered health platform integrating nutrition, exercise, and hydration monitoring for personalized performance
Cyclist using the Day-J wellness app for activity tracking, part of an AI-powered health platform integrating nutrition, exercise, and hydration monitoring for personalized performance
Color-coded action categories—eat, drink, move, focus, learn—transform daily choices into lasting habits through intuitive achievement tracking and visual progress indicators.

usc center for body computing

Digital Performance Monitoring for Army and Marine Special Forces

Our mission was to convert a pen-and-paper program into the first-of-its-kind scalable digital platform, deploy it to Marine and Special Forces operators across multiple military branches, and conduct a comprehensive multi-year research study on human performance.

deliverables

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Product Strategy

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Product Strategy

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Product Strategy

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Sensor Integration

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Sensor Integration

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Sensor Integration

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AI / ML Solutions

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AI / ML Solutions

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AI / ML Solutions

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UI / UX Design

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UI / UX Design

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UI / UX Design

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HealthKit

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HealthKit

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HealthKit

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iOS & Apple Watch

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iOS & Apple Watch

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iOS & Apple Watch

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Backend Platform

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Backend Platform

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Backend Platform

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Cloud Services

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Cloud Services

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Cloud Services

Military operator performance and readiness tracking of sleep, nutrition, hydration, and stimulant usage, with an AI coach analyzing performance patterns and delivering actionable recommendations to maintain peak operational readiness in the field.

Marine soldier emerging from water during a military training exercise, representing the role of AI-driven performance monitoring in optimizing readiness, endurance, and cognitive resilience for special forces.
Marine soldier emerging from water during a military training exercise, representing the role of AI-driven performance monitoring in optimizing readiness, endurance, and cognitive resilience for special forces.
Marine soldier emerging from water during a military training exercise, representing the role of AI-driven performance monitoring in optimizing readiness, endurance, and cognitive resilience for special forces.

AI powered Interactive Apple Watch notifications transform study assessments into quick wrist taps, dramatically boosting participant response rates and data quality.

Flexible and customizable biometric insights tracked via connected devices or manual logging, adding greater value for research subjects.

Work With Us

Flexible engagement models tailored to your needs

Project-Based

Need a well-defined project executed with precision? We start with a free consultation to understand your goals, challenges, and requirements. From there, we provide a detailed proposal with clear scope, pricing, and milestones—allowing you to engage us on a flat-fee or hourly basis with complete transparency.

Flat-fee or hourly pricing

Flat-fee or hourly pricing

Best for complex builds

Best for complex builds

Milestone / deliverables

Milestone / deliverables

One-time engagement

One-time engagement

Project-Based

Need a well-defined project executed with precision? We start with a free consultation to understand your goals, challenges, and requirements. From there, we provide a detailed proposal with clear scope, pricing, and milestones—allowing you to engage us on a flat-fee or hourly basis with complete transparency.

Flat-fee or hourly pricing

Best for complex builds

Milestone / deliverables

One-time engagement

On-Demand

For companies that need ongoing design and development support, our subscription-based retainer model gives you access to a dedicated team without the commitment of hiring in-house. Get predictable pricing, fast turnarounds, and flexible scaling, ensuring you always have the right resources when you need them.

On-demand access

On-demand access

Predictable costs

Predictable costs

Quick turnarounds

Quick turnarounds

Scale up or down

Scale up or down

On-Demand

For companies that need ongoing design and development support, our subscription-based retainer model gives you access to a dedicated team without the commitment of hiring in-house. Get predictable pricing, fast turnarounds, and flexible scaling, ensuring you always have the right resources when you need them.

On-demand access

Predictable costs

Quick turnarounds

Scale up or down

Ready to start your next project?

/paˈla/

interjection

“oh, I just realized” said after a fact one has just discovered

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